A Word About Execution
Direct response is a lot like major league baseball.
The thought occurred to me while I was reading George Will's Men at Work, surely one of the finest books on America's national pastime ever written.
Baseball, Will explains, is a game won by thousands of tiny advantages agonized over by grown men who take the game very, very seriously.
Exactly where the bag is placed. How the pitcher releases a ball. Astro-turf, not green grass. On and on.
Direct response is a lot like major league baseball.
The thought occurred to me while I was reading George Will's Men at Work, surely one of the finest books on America's national pastime ever written.
Baseball, Will explains, is a game won by thousands of tiny advantages agonized over by grown men who take the game very, very seriously.
Exactly where the bag is placed. How the pitcher releases a ball. Astro-turf, not green grass. On and on.