B2C Fundraising Email: Over $15,000 raised in 2 sends...
More than $8,000 on the first day!
This email for Golden Gate Basset Rescue raised over $8,000 the first day it was sent, and a total of $15,000 over the life of the campaign (about 1 week). One followup was sent, plus a "thank you" email that reported on results, did not ask for money, and still elicited over $500 in contributions.
More than $8,000 on the first day!
This email for Golden Gate Basset Rescue raised over $8,000 the first day it was sent, and a total of $15,000 over the life of the campaign (about 1 week). One followup was sent, plus a "thank you" email that reported on results, did not ask for money, and still elicited over $500 in contributions.
B2B Financial Services Mailing: 6%+ Response
Client: Sammons Retirement Solutions
Target Market: Enrolled representatives
Products: LiveWell Retirement Series (Mutual Funds, Annuities, Variable Annuities)
Creative: Dimensional box mailing with enclosed "Please Call The Office" stamp
Offer: Updated Commission details, Marketing Kits, and/or Lunch with Regional Vice President
6 Components
Shrink-wrapped box
#10 Window Envelope with personalized letter (mailing address shows through window)
11x14" Personalized Letter with perforated response coupon
Testimonial Brochure
RSVP Lift Note
BRE
Note: the copy was also repurposed into a follow-up email series.
Sammons Retirement Solutions is a leader in mutual funds, annuities, and retirement investments. Like their competition, their marketing challenge is to get their registered representatives to offer their products--in this case their branded LiveWell series of retirement investment options.
Sammons' goal for this campaign was to increase sales of proprietary investment products by giving registered representatives useful marketing tools.
The creative, a dimensional box mailing, offers representatives "New Ways to Help Your Clients LiveWell" -- in this case, a cool stamp. The "PLEASE CALL THE OFFICE" stamp can be used by reps on correspondence to prompt their consumer clients to pick up the phone to learn about LiveWell retirement mutual funds and annuities.
To compel attention from enrolled representatives, the copy stressed getting details on Sammons' new commission structure as a reason to request updated marketing kits, plus an optional lunch with a Regional Vice President.
Recipients are offered three ways to respond: web, mail, or phone.
Client: Sammons Retirement Solutions
Target Market: Enrolled representatives
Products: LiveWell Retirement Series (Mutual Funds, Annuities, Variable Annuities)
Creative: Dimensional box mailing with enclosed "Please Call The Office" stamp
Offer: Updated Commission details, Marketing Kits, and/or Lunch with Regional Vice President
6 Components
Shrink-wrapped box
#10 Window Envelope with personalized letter (mailing address shows through window)
11x14" Personalized Letter with perforated response coupon
Testimonial Brochure
RSVP Lift Note
BRE
Note: the copy was also repurposed into a follow-up email series.
Sammons Retirement Solutions is a leader in mutual funds, annuities, and retirement investments. Like their competition, their marketing challenge is to get their registered representatives to offer their products--in this case their branded LiveWell series of retirement investment options.
Sammons' goal for this campaign was to increase sales of proprietary investment products by giving registered representatives useful marketing tools.
The creative, a dimensional box mailing, offers representatives "New Ways to Help Your Clients LiveWell" -- in this case, a cool stamp. The "PLEASE CALL THE OFFICE" stamp can be used by reps on correspondence to prompt their consumer clients to pick up the phone to learn about LiveWell retirement mutual funds and annuities.
To compel attention from enrolled representatives, the copy stressed getting details on Sammons' new commission structure as a reason to request updated marketing kits, plus an optional lunch with a Regional Vice President.
Recipients are offered three ways to respond: web, mail, or phone.
Winners for The Nation Magazine
The attached PDF is a copy of an article in Who's Mailing What! profiling my control-busting mailing for The Nation Magazine's Associates program, which raises additional contributions from subscribers to support The Nation's operating expense. It is responsible for over 20% of the Nation's annual budget.
The winning package (which became the control) follows the article.
The Associates program was re-launched as Nation Builders. I also wrote that launch package. It follows the Associates package.
The attached PDF is a copy of an article in Who's Mailing What! profiling my control-busting mailing for The Nation Magazine's Associates program, which raises additional contributions from subscribers to support The Nation's operating expense. It is responsible for over 20% of the Nation's annual budget.
The winning package (which became the control) follows the article.
The Associates program was re-launched as Nation Builders. I also wrote that launch package. It follows the Associates package.
the_nation_writing_samples.pdf | |
File Size: | 1274 kb |
File Type: |