Build Brand, Loyalty and New Income With
Your Subscribers and Members
Custom Wine Club Development helps private businesses and not-for-profit groups develop a new, renewable income stream through branded wine clubs. Your subscribers, members, or supporters are invited to join "Your Name" Wine Club and receive wine shipments on a regular basis.
We help you decide the number of shipments, cost, and type of wine your members will enjoy. Your group controls the details of the club while we provide turn-key fulfillment, including marketing, legal, and wine fulfillment in every state that allows direct wine shipments to consumers.
-There is no investment required on your part.
-We take care of all of the administrative details.
-You don't need to add staff.
-We do everything, you approve everything.
New, Renewable Income Stream
The financial rewards can be significant. You'll see net income of $90 to $120 (or more) per member from new member bonuses and a generous commission on every wine purchase through your club.
A 1,000 member club, can generate substantial additional annual income--$90,000 to $120,000, or more. Commissions are paid as long as your club is active and has members. There is no limit on how much income your organization might realize.
And, this is income from dollars subscribers or members are usually already spending on wine. Members, subscribers, or supporters who drink wine love joining wine club because it enables them to support something they believe in (magazine, animal rescue organization, political cause, etc) without spending more money.
Perhaps most important, members who enjoy wine also enjoy the fun and discovery of a wine club. Each new shipment is an adventure, with wines expertly chosen by certified wine experts for taste and diversity.
Self-Funding Loyalty/Gift Card Programs
A branded wine club is s a great way to reinforce loyalty while creating a new income stream. Some organizations want the income to support general operations or to cover specified initiatives or charitable causes.
Commissions can also be used creatively to fund powerful gift card loyalty programs that drive transaction size, frequency, or lifetime value of your members--at no cost to your organization.
Build Brand Visibility
You will have a dedicated club web presence with your branding; every communication to members goes out under your brand. Your brand is front and center, always.
Who Should Offer a Wine Club?
If you are a business or not-for-profit group with a membership that wants to see you thrive, wine club could be for you. Proven candidate include:
-Magazine and periodical publishers
-Political organizations
-Animal rescue group fundraising
-"Cause" based not-for-profits
... any group with a loyal, or highly motivated membership
About Custom Wine Club Development
Custom Wine Club Development was founded in 2012 by Lea Pierce, a nationally-recognized freelance direct marketing creative director/copywriter, former Creative Director of Windsor Vineyards, and Founder/Managing Director of Wine Competition Management,the nation's largest producer of market-specific wine competitions from 2006-2010.
Seeing an opportunity for magazine clients to build subscriber loyalty while creating a new, renewable income stream independent of advertising or subscription revenues, Pierce partnered with The Nation Magazine and Vinesse, Inc, the nation's leading wine club marketing and fulfillment company, to develop and launch The Nation's very successful custom wine club.
And Custom Wine Club Development was born.
"A wine club can help organizations with a loyal group of subscribers or members. Your members who enjoy wine love the opportunity to explore new bottles risk-free, while automatically donating a portion of their purchase to their favorite organization," she commented.
"For-profit business can also profit, both by gaining a new income stream and/or by using the income to fund creative loyalty programs," Pierce added.
Partner Organizations
With Vinesse, Inc based in West Lake Village, CA, Custom Wine Club Development partners with many of the nation's leading corporate and not-for-profit clients. For a selection of current wine club partners, please download PDF.
Interested? Please email Lea Pierce at
leapierce@leapierce.com
or call
707-331-4884
Your Subscribers and Members
Custom Wine Club Development helps private businesses and not-for-profit groups develop a new, renewable income stream through branded wine clubs. Your subscribers, members, or supporters are invited to join "Your Name" Wine Club and receive wine shipments on a regular basis.
We help you decide the number of shipments, cost, and type of wine your members will enjoy. Your group controls the details of the club while we provide turn-key fulfillment, including marketing, legal, and wine fulfillment in every state that allows direct wine shipments to consumers.
-There is no investment required on your part.
-We take care of all of the administrative details.
-You don't need to add staff.
-We do everything, you approve everything.
New, Renewable Income Stream
The financial rewards can be significant. You'll see net income of $90 to $120 (or more) per member from new member bonuses and a generous commission on every wine purchase through your club.
A 1,000 member club, can generate substantial additional annual income--$90,000 to $120,000, or more. Commissions are paid as long as your club is active and has members. There is no limit on how much income your organization might realize.
And, this is income from dollars subscribers or members are usually already spending on wine. Members, subscribers, or supporters who drink wine love joining wine club because it enables them to support something they believe in (magazine, animal rescue organization, political cause, etc) without spending more money.
Perhaps most important, members who enjoy wine also enjoy the fun and discovery of a wine club. Each new shipment is an adventure, with wines expertly chosen by certified wine experts for taste and diversity.
Self-Funding Loyalty/Gift Card Programs
A branded wine club is s a great way to reinforce loyalty while creating a new income stream. Some organizations want the income to support general operations or to cover specified initiatives or charitable causes.
Commissions can also be used creatively to fund powerful gift card loyalty programs that drive transaction size, frequency, or lifetime value of your members--at no cost to your organization.
Build Brand Visibility
You will have a dedicated club web presence with your branding; every communication to members goes out under your brand. Your brand is front and center, always.
Who Should Offer a Wine Club?
If you are a business or not-for-profit group with a membership that wants to see you thrive, wine club could be for you. Proven candidate include:
-Magazine and periodical publishers
-Political organizations
-Animal rescue group fundraising
-"Cause" based not-for-profits
... any group with a loyal, or highly motivated membership
About Custom Wine Club Development
Custom Wine Club Development was founded in 2012 by Lea Pierce, a nationally-recognized freelance direct marketing creative director/copywriter, former Creative Director of Windsor Vineyards, and Founder/Managing Director of Wine Competition Management,the nation's largest producer of market-specific wine competitions from 2006-2010.
Seeing an opportunity for magazine clients to build subscriber loyalty while creating a new, renewable income stream independent of advertising or subscription revenues, Pierce partnered with The Nation Magazine and Vinesse, Inc, the nation's leading wine club marketing and fulfillment company, to develop and launch The Nation's very successful custom wine club.
And Custom Wine Club Development was born.
"A wine club can help organizations with a loyal group of subscribers or members. Your members who enjoy wine love the opportunity to explore new bottles risk-free, while automatically donating a portion of their purchase to their favorite organization," she commented.
"For-profit business can also profit, both by gaining a new income stream and/or by using the income to fund creative loyalty programs," Pierce added.
Partner Organizations
With Vinesse, Inc based in West Lake Village, CA, Custom Wine Club Development partners with many of the nation's leading corporate and not-for-profit clients. For a selection of current wine club partners, please download PDF.
Interested? Please email Lea Pierce at
leapierce@leapierce.com
or call
707-331-4884