For business leaders who must sell online and in the mail...
If you don’t have the sales you want, the profits you deserve,
and the satisfaction of explosive growth…
and the satisfaction of explosive growth…
Stop Wasting Good Money
On Bad Copy
Do you want to sell more, faster?
Read on, and you’ll find…
Are you fed up with paying astronomical fees to so-called “expert” copywriters who don’t understand your business and can’t tell a good strategy from day-old coffee...?
(One “big name” charges $12,000–$15,000 for a long-copy package and routinely produces NO SALES…but he’s got a name…and chutzpah!)
Are your response rates and sales fading, but you don’t know how to safely and reliably test into a new, powerful offer…?
Do you have a stack of projects that are STUCK and you just can’t seem to move them along…?
If you answered “YES” to one or more of my questions,..
...you need to sit down, and THINK.
Yes, THINK. Henry Ford said, “Thinking is the hardest work there is, which is probably the reason so few engage in it.”
But an hour of thinking—and the focused strategy that comes from it—can save you 2 (or more) badly deployed employees and all of the marketing mistakes that keep costing you time and money…much more time and money than you imagine.
I'm Lea Pierce, and I work with people just like you to turn your direct response efforts into a repeating cash machine.
Clients have paid me as much as $94,000 to create a direct response package. But my real value to you in writing full spectrum sales copy—direct mail letters, websites, special reports, lead generators, autoresponders, lead-gen link copy, e-mail campaigns, tweets, online ads —is the strategy that undergirds every word I choose in order to pry money from the hands of your prospects and get it into your bank account.
The DM Strategist’s Profit Equation: Insight + Targeted Strategy x Speed = Massive Success
Here’s the problem I see all too often. Most marketers are so busy running your business that you’re trapped by the urgent and can’t get to the important.
I see it all the time. It’s deadly. Soul-killing, too. You just can’t seem to achieve your goals. Or it’s so hard and labor intensive that you settle for mediocre results instead of the rush of blinding growth.
Here's what's important:
Now, there likely will be bumps along the way. I recently produced a new control for a client—but it took some tinkering to get it right.
Here’s what happened.
We were selling an online investment service. Everyone felt my new copy was very strong. It was launched with the old subject line so that was not a variable. However, we did put in place a new, long copy conversion page.
The first blast was a miserable failure.
We were all astounded that it hardly sold anything. I advised the client that there was no way to know what had happened without an A/B split of my copy against the original copy. We also looked at all of the analytics available to us.
We zeroed in on the conversion page. The abandon rate was suspiciously high.
Therefore, the client strongly felt that the conversion page (the new, longer conversion page) was the problem.
So we set up an A/B split with the old conversion page, which is simply a button that says BUY and takes the buyer to the secure order form. No restating benefits. Just ZAP! Buy immediately.
The second blast went out. Again, we maintained the same subject line to control variables.
IMMEDIATE 100% Increase in Sales
This time, the original copy again made a very respectable showing. My copy, however, sold exactly 2x the original copy, making it the clear winner with a 100% increase in sales on the first e-mail blast.
The strategy, once properly executed, kicked ass.
And so can you.
Back to the original problem: Focusing on the urgent, not the IMPORTANT.
That’s where I can help like no other “freelance copywriter” I know.
I write exceptional copy. My track record of control-busting results proves it.
But great copy on its own won't sell anything. (Really.) Copy written from bad strategy will fail every time.
So, first and foremost, I’m a direct response strategist. I’ve learned from long, hard experience that if the strategy (the thinking) behind a product and an offer is off, success will be almost impossible to achieve, much less sustain.
Yes, the copy is vitally important. You can’t sell a thing without copy. But the difference between adequate and outstanding results is found in the beginning…in determining the goal…constructing a strategy to reach that goal…then developing tactics to implement the strategy.
Good copy is tactical. Good marketing is strategic. Great copy is born from great strategy.
Do You Want to Be a Loser?
It’s easy to be a loser. Let me illustrate:
How Peter Went Broke
This story is heartbreaking, because it involves a former law enforcement professional who went broke because he refused to develop strategy and tactics to ensure his success.
Peter is retired military and a retired police officer. He taught martial arts and self-defense. 9/11 affected him profoundly. He and a buddy wanted to start a website that would support first responders with information, chat rooms, and resources.
He was always a little vague on the exact content, the product, the actual offer.
First red flag.
And his market was “every first responder” from cops to EMTs to ER professionals and HazMat crews.
Second red flag.
The “business plan” (verbal, not written) was that monthly membership dues would pay for the site and create an income for both partners.
A friend of mine had a hunch Peter was not focused. She called me in to “write copy” for the site. I started in on my usual strategic diagnosis, which I do before I write word one, and immediately found out that this site—on which he had already spent tens of thousands of dollars—did not have one member.
Not one.
No sales. I don’t think they even had a shopping cart hooked up at that point.
No sales = no proof of concept = failure.
I gave him an hour of my time and it became clear that what Peter had was an idea and a Web developer who was willing to take all of Peter’s money even though there were no clear goals. And there was no evidence that Peter had the ability or willingness to actually sell the product.
I politely excused myself from further involvement.
About a year later, I was in a local health foods market. As I approached the checkout line, I saw a 50-something man who looked terribly familiar.
I could not place him… then…
“Peter! How are you doing! How’s the website doing?” I asked.
He literally hung his head and said, “Crashed and burned. We never even launched it. You were right about selling.”
Peter, who had sunk most of his retirement savings in his “can’t fail” project, was now doing product demonstrations on a line of vitamins for athletes.
PRODUCT DEMONSTRATIONS. He could just as well have been at Costco, handing out slivers of cheeseburgers in the aisles. Or wearing the vest at Walmart.
Now, It’s Your Life, But…
I didn’t tell Peter, “nyah, nyah, I told you so.” I was devastated. I told him how sorry I was that it had not worked out. I meant it.
Here was one of our nation’s finest, bravest men and he’d been ruined. Mainly by his own bullheadedness, but still…. Had he started with strategy and tactics first, he would have done proof of concept. Literally: will anyone buy this thing, and at what price?
This sort of mistake is by no means limited to solopreneurs. Not by a long shot.
Whether you’re a scratch start-up or an established business launching a new product, the first question is: will anybody buy this?
It’s your life.
It’s your money.
It’s your business.
It does not matter if you are working for a half-billion dollar company or you’re a one-man shop with dreams of becoming as rich as Warren Buffet. At every stage of growth, your strategy must be strong. That won't guarantee success, but it’s the necessary component.
Here's a secret: if you have a good-to-great product and great strategy, you can actually sell with mediocre execution and then keep improving the execution. If you have a great product and bad strategy, you’ll likely end up like Peter…financially and mentally busted.
Revealed: Why Businesses Grow at Warp Speed
I have concluded that businesses that grow at warp speed with high-profit margins do so because they consistently do four things:
The last one—moving fast—is critical.
But, the vast majority of companies get bogged down, especially when launching or re-launching key products.
If that's you, you'll appreciate working with me.
’Cause here’s the thing: I hate, absolutely HATE, wasting time. Even if you’re paying me to wait around. I want to move fast, get the results, then apply key learnings to get more results.
I want to sell, sell more, and then sell even more.
I want you to be astounded at how much you can sell.
I want you to sit, slack-jawed, at your net profit (gross feels great, net is what matters).
A critical component of that kind of success is speed.
We live in a world at warp speed.
It’s no longer possible to dawdle. You need to get to market very quickly, reap maximum sales, pivot, reinvent, and do it again.
I Bet You'd Rather Be A Winner!
If you are a very special kind of client, you should pick up the phone and call me for a free consultation. (Yes. Free. It’s the first, last, and only time I will not charge you.)
Several caveats apply:
Speaking of money...
If you are price shopping do not call me.
Talk about false savings. There’s nothing more expensive than weak copy built on bad strategy.
Now, don’t get me wrong.
Like you, I work hard and I like living well.
But here’s a “secret”—my biggest kick is NOT an exquisite bottle of wine or winter vacation to Bermuda.
I'm juiced by seeing sales skyrocket.
My greatest joy is in getting calls and emails from extremely happy clients.
(One just sent me a bottle of 2004 Dom Perignon because our launch was so much more successful than anyone imagined. Nice touch, that.)
Call me if you're success shopping. 707-331-4884.
Do You Like To Sell?
I do.
If you love to sell, perhaps you’ve spent a lifetime absorbing the collective teachings of all the great marketing and salesmen and women working today—many of the same people who have influenced me.
These are the household names for those of us who find anything less than writing to win a waste of time… Jay Abraham, Gary Bencivenga, Dan Kennedy, Brian Tracy, the late greats Herschell Gordon Lewis, Claude Hopkins and Joan Throckmorton, and many, many more who generously share their successes—and instructive failures—in direct response selling.
But here’s a curious thing…
MOST COPYWRITERS
Really HATE SELLING.
I'm serious.
Far too many view it as a way to make a living while they work on their "real" writing.
Many have a novel hidden away, or a screenplay, or whatever. There’s some tiny (or big) part of their brain that “writes for money,” but they secretly think it’s beneath them. They really want to be J. K. Rowling or selling stories to Vanity Fair.
There’s nothing wrong with that. (I’m writing a collection of essays…and have been for, oh, 20 years.)
Believe me, I admire any writer who wants to be J.K. Rowlings or The Atlantic’s James Fallows.
But if you need copy to sell, online or off, your business is on the line.
You MUST hire a copywriter who is passionate about SELLING YOUR PRODUCT.
They must believe that if you don’t eat, they don’t eat. They must know that their success is measured by your success.
Your copywriter must love to sell. And they must have the intellectual chops to be able to think strategically before they start typing.
It’s really that simple.
A Simple Way to Test Any Copywriter Who Says They Can Sell...
Ask them if they’ve sold face-to-face.
I have: disability insurance when I was in my early 20s. Going into people’s homes and selling them income protection plans.
Boy, was that an education. And it sure helped when I landed my first Chicago agency job and wrote nothing BUT insurance
I also sold classified advertising over the phone for the Des Moines Register and Tribune. “Seven lines for seven days for seven dollars” was the offer. (That dates me!)
It worked. And it was FUN to close one person after another after another. (I earned a lot of bonuses, like enough tickets to take my family to Ringling Brothers & Barnum & Bailey Circus... hey...a simpler time, to be sure... but I was proud of that!)
Selling face to face and on the phone was my first, best education in direct marketing.
Every check I've ever cashed was drawn from this "reality bank account": people listen to one (and only one) channel, radio WII-FM (What’s In It For Me).
If YOU are not tuned into their station, well… game over.
If you are dialed in, you can unleash the most powerful marketing channel in the history of the planet.
You see, the unmatched power in direct response (online or conventional print) is LEVERAGE. Instead of talking to one person at a time, I may be taking your sales message to 150,000…or a million. Or millions upon millions.
It’s a rush..
Now, you may be an entrepreneur who doesn't feel comfortable selling in print.
That’s good for me. It’s my meat and drink. I can sell for you and enjoy doing it.
Or maybe you're a great writer but the volume is greater than the hours in a day.
Whatever your situation, you need a strategy that works and copy that sells.
Tired of Paying Good Money for Bad Copy
that Doesn’t Even Get a Dead Cat Bounce?
If you're sick of throwing good money after bad, then it's time to invest in a copywriter with a proven track record…
…someone who is as excited about making YOU money as you are. Someone who…
Imagine how much happier you will be when you work with a professional who specializes in out-thinking and out-writing your competition.
Sure, you can go with the copywriting wannabes. Tons of online programs are churning them out.
Just make sure they have real results to show you. (And be sure to ask them if they've ever sold face-to-face...)
Or you can hire a professional who has produced result after result after result for some of the leading names in American busines (and a lot of great small companies, too!).
The only thing I demand is that you be serious about making money.
Probably.
Since my first job as writing copy for a famous (now defunct) Chicago publishing house, I've written successfully for everything from fundraising for basset hounds and children’s choruses, Forex, stocks, technical trading...
... Discover Card, tons of name-brand (and branded) credit cards, ice cream, real estate, education, ATM cards…
… alternative health, Christian magazines and a world-renown seminaries, collector’s plates, insurance (life, health, AD&D, professional liability—you name it)…cell phones…
... The Nation Magazine, even Iowa's Palmer School of Chiropractic.
So, yes... like any accomplished direct response copywriter, I likely do have winning results in your industry…
However, I’ve focused my practice to just 3 specialty fields: financial (broadly), magazines, and online learning/coaching.
The reason is simple: I know what I like to do.
So, baring fairly special circumstances (like abandoned and abused dogs and wineries), I focus on financial services (broadly--retirement income, annuities, stocks, options, Forex, biz-op and real estate), magazine/newsletter subscriptions, and information marketing/online learning including coaching.
So, You're Still Reading…
That means you are serious about making money.
The only thing left for you to do is get the ball rolling by calling me at 707-331-4884 or emailing me leapiercedirect@yahoo.com, to requesting a free consultation.
I’ll do the rest.
So--request your FREE consultation by calling or emailing me.
I look forward to showing you the difference between a mere order-taker and a marketing thinker/strategist who writes copy that actually sells.
You’ll discover the difference immediately. In fact, I had one client who said, “Lea, I’ve interviewed 11 writers and you are so far and above the rest it’s not even funny.”
You see, Henry Ford had it right. Thinking is the hardest work of all. I know your brain is not on vacation… but I'll bet that you’re probably so darned busy you don’t have time to think, much less write your own copy.
You want success. You’ve come to the right place.
Fair Warning
My “take no prisoners, no-holds-barred" approach isn’t for everyone.
I write to win.
If you won't settle for less, I want to talk with you. We have a lot in common.
If you’re looking for an employee mentality (without paying benefits, no less), please don’t call me.
If you’re looking for copy by the pound—for God’s sake, don’t call me.
On the other hand, if you value performance and need breakthrough thinking to separate you from your competitors...
...if you’ve wasted a ton of money on pretenders and BS artists and you are done—then we’ll get along great.
Start Today. Risk-Free
Just pick up your phone and give me a call at 707-571-7583.
Or e-mail me at leapiercedirect@yahoo.com
We’ll make an appointment to talk about your business challenges. (So I don't waste your time, I'll probably ask to see your existing marketing materials before we talk. I’ll also look at your website and e-commerce.)
I’ll freely share with you the opportunities I see. No matter how far in the weeds you feel, believe me: There is no marketing challenge that isn't an opportunity.
Chances are very good that we’ll see what’s missing from your game plan. Or why your current copy is a flop. Or how your offer can be changed to turbo-charge results.
Get ready to record our conversation or speed-write notes.
If you and I decide we’re a fit, I’ll send you a memo recapping the high points.
It will be the beginning of the battle plan. And a new level of results for you.
How will the conversation go? Something like this:
We’ll have a lot of fun talking.
I’m an expert on how to use direct response to get you where you want to be. My entire professional career has been exclusively direct response strategy, copy, and creative direction.
Put it all together, and it’s a real confidence builder. You’ll probably feel relieved that, FINALLY, you've found someone who cares as much about your success as you do.
Once we’re done, I’ll recommend solutions and an action plan, deliverables and deadlines.
It will likely be the fastest hour or so you've ever spent!
You’ll quickly see how easy it is to start getting results...whether through your website, direct mail, a print ad, a Google Adwords campaign...whatever tactics the strategy calls for.
And I won’t sell you services you don’t need. If your strategy is strong and your USP is sound and all you need is new life pumped into your copy, that’s what I’ll recommend.
If I honestly don't think I can help you, I'll tell you that, too.
You see, my goal is success. Like my friend Denny Hatch (the Dean of Direct Marketing, co-founder of Target Marketing with his wife Peggy) says, I’m perfectly content to “steal smart” if that’s the best strategy. And tell you, honestly, if I'm not a good fit.
I aim always to be an honest broker of information and advice.
Here's Why Calling Me Is A Slam-Dunk Decision...
You risk nothing
The first consultation is free.
But before you ask for your free consultation… Take a look at a few of my wins:
That's the tip of the iceberg.
So…if you want to make more money and make it at warp speed,
Call or e-mail and let's talk.
Yours for greater profits through sharper thinking,
Read on, and you’ll find…
- The Secret that every business must understand and deploy relentlessly to unlock maximum sales in minimum time…
- The Platform that can help launch you onto the Inc. 500 Fastest Growing Companies list in 3 years or less…
- The “D’oh!” decision every successful business makes to transform into a lean, mean, money-making machine in months, not years…
Are you fed up with paying astronomical fees to so-called “expert” copywriters who don’t understand your business and can’t tell a good strategy from day-old coffee...?
(One “big name” charges $12,000–$15,000 for a long-copy package and routinely produces NO SALES…but he’s got a name…and chutzpah!)
Are your response rates and sales fading, but you don’t know how to safely and reliably test into a new, powerful offer…?
Do you have a stack of projects that are STUCK and you just can’t seem to move them along…?
If you answered “YES” to one or more of my questions,..
...you need to sit down, and THINK.
Yes, THINK. Henry Ford said, “Thinking is the hardest work there is, which is probably the reason so few engage in it.”
But an hour of thinking—and the focused strategy that comes from it—can save you 2 (or more) badly deployed employees and all of the marketing mistakes that keep costing you time and money…much more time and money than you imagine.
I'm Lea Pierce, and I work with people just like you to turn your direct response efforts into a repeating cash machine.
Clients have paid me as much as $94,000 to create a direct response package. But my real value to you in writing full spectrum sales copy—direct mail letters, websites, special reports, lead generators, autoresponders, lead-gen link copy, e-mail campaigns, tweets, online ads —is the strategy that undergirds every word I choose in order to pry money from the hands of your prospects and get it into your bank account.
The DM Strategist’s Profit Equation: Insight + Targeted Strategy x Speed = Massive Success
Here’s the problem I see all too often. Most marketers are so busy running your business that you’re trapped by the urgent and can’t get to the important.
I see it all the time. It’s deadly. Soul-killing, too. You just can’t seem to achieve your goals. Or it’s so hard and labor intensive that you settle for mediocre results instead of the rush of blinding growth.
Here's what's important:
- Identifying your real, best target—the sweet spot, the one who buys early, buys often, and looooves your product or service.
- Developing a razor-sharp STRATEGY to reach them.
- Then decide, execute, win. By that, I mean:
- THINK about the message that will get the results you want
- EXECUTE your message
- WIN measurable results
Now, there likely will be bumps along the way. I recently produced a new control for a client—but it took some tinkering to get it right.
Here’s what happened.
We were selling an online investment service. Everyone felt my new copy was very strong. It was launched with the old subject line so that was not a variable. However, we did put in place a new, long copy conversion page.
The first blast was a miserable failure.
We were all astounded that it hardly sold anything. I advised the client that there was no way to know what had happened without an A/B split of my copy against the original copy. We also looked at all of the analytics available to us.
We zeroed in on the conversion page. The abandon rate was suspiciously high.
Therefore, the client strongly felt that the conversion page (the new, longer conversion page) was the problem.
So we set up an A/B split with the old conversion page, which is simply a button that says BUY and takes the buyer to the secure order form. No restating benefits. Just ZAP! Buy immediately.
The second blast went out. Again, we maintained the same subject line to control variables.
IMMEDIATE 100% Increase in Sales
This time, the original copy again made a very respectable showing. My copy, however, sold exactly 2x the original copy, making it the clear winner with a 100% increase in sales on the first e-mail blast.
The strategy, once properly executed, kicked ass.
And so can you.
Back to the original problem: Focusing on the urgent, not the IMPORTANT.
That’s where I can help like no other “freelance copywriter” I know.
I write exceptional copy. My track record of control-busting results proves it.
But great copy on its own won't sell anything. (Really.) Copy written from bad strategy will fail every time.
So, first and foremost, I’m a direct response strategist. I’ve learned from long, hard experience that if the strategy (the thinking) behind a product and an offer is off, success will be almost impossible to achieve, much less sustain.
Yes, the copy is vitally important. You can’t sell a thing without copy. But the difference between adequate and outstanding results is found in the beginning…in determining the goal…constructing a strategy to reach that goal…then developing tactics to implement the strategy.
Good copy is tactical. Good marketing is strategic. Great copy is born from great strategy.
Do You Want to Be a Loser?
It’s easy to be a loser. Let me illustrate:
How Peter Went Broke
This story is heartbreaking, because it involves a former law enforcement professional who went broke because he refused to develop strategy and tactics to ensure his success.
Peter is retired military and a retired police officer. He taught martial arts and self-defense. 9/11 affected him profoundly. He and a buddy wanted to start a website that would support first responders with information, chat rooms, and resources.
He was always a little vague on the exact content, the product, the actual offer.
First red flag.
And his market was “every first responder” from cops to EMTs to ER professionals and HazMat crews.
Second red flag.
The “business plan” (verbal, not written) was that monthly membership dues would pay for the site and create an income for both partners.
A friend of mine had a hunch Peter was not focused. She called me in to “write copy” for the site. I started in on my usual strategic diagnosis, which I do before I write word one, and immediately found out that this site—on which he had already spent tens of thousands of dollars—did not have one member.
Not one.
No sales. I don’t think they even had a shopping cart hooked up at that point.
No sales = no proof of concept = failure.
I gave him an hour of my time and it became clear that what Peter had was an idea and a Web developer who was willing to take all of Peter’s money even though there were no clear goals. And there was no evidence that Peter had the ability or willingness to actually sell the product.
I politely excused myself from further involvement.
About a year later, I was in a local health foods market. As I approached the checkout line, I saw a 50-something man who looked terribly familiar.
I could not place him… then…
“Peter! How are you doing! How’s the website doing?” I asked.
He literally hung his head and said, “Crashed and burned. We never even launched it. You were right about selling.”
Peter, who had sunk most of his retirement savings in his “can’t fail” project, was now doing product demonstrations on a line of vitamins for athletes.
PRODUCT DEMONSTRATIONS. He could just as well have been at Costco, handing out slivers of cheeseburgers in the aisles. Or wearing the vest at Walmart.
Now, It’s Your Life, But…
I didn’t tell Peter, “nyah, nyah, I told you so.” I was devastated. I told him how sorry I was that it had not worked out. I meant it.
Here was one of our nation’s finest, bravest men and he’d been ruined. Mainly by his own bullheadedness, but still…. Had he started with strategy and tactics first, he would have done proof of concept. Literally: will anyone buy this thing, and at what price?
This sort of mistake is by no means limited to solopreneurs. Not by a long shot.
Whether you’re a scratch start-up or an established business launching a new product, the first question is: will anybody buy this?
It’s your life.
It’s your money.
It’s your business.
It does not matter if you are working for a half-billion dollar company or you’re a one-man shop with dreams of becoming as rich as Warren Buffet. At every stage of growth, your strategy must be strong. That won't guarantee success, but it’s the necessary component.
Here's a secret: if you have a good-to-great product and great strategy, you can actually sell with mediocre execution and then keep improving the execution. If you have a great product and bad strategy, you’ll likely end up like Peter…financially and mentally busted.
Revealed: Why Businesses Grow at Warp Speed
I have concluded that businesses that grow at warp speed with high-profit margins do so because they consistently do four things:
- Check their egos at the door.
- Test everything—even though it’s a pain in the you-know-what.
- Test smart—start with list, price, offer.
- MOVE FAST because somehow, money loves speed.
The last one—moving fast—is critical.
But, the vast majority of companies get bogged down, especially when launching or re-launching key products.
If that's you, you'll appreciate working with me.
’Cause here’s the thing: I hate, absolutely HATE, wasting time. Even if you’re paying me to wait around. I want to move fast, get the results, then apply key learnings to get more results.
I want to sell, sell more, and then sell even more.
I want you to be astounded at how much you can sell.
I want you to sit, slack-jawed, at your net profit (gross feels great, net is what matters).
A critical component of that kind of success is speed.
We live in a world at warp speed.
It’s no longer possible to dawdle. You need to get to market very quickly, reap maximum sales, pivot, reinvent, and do it again.
I Bet You'd Rather Be A Winner!
If you are a very special kind of client, you should pick up the phone and call me for a free consultation. (Yes. Free. It’s the first, last, and only time I will not charge you.)
Several caveats apply:
- I only work with scrappy, growth-obsessed info marketers, magazines and financial services providers (including financial newsletters, coaching, Forex, commodities, options,, and real estate) And the occasional outlier in another field if you really love selling.
- I only work with real products from reputable companies. Buyers deserve quality every single time.
- You are focused on making complicated products simple and irresistible to the people who can benefit.
- You can make decisions quickly and keep moving. You LIKE making decisions!
- You demand speed but not at the expense of being thorough. (Translation: I will not rush a project at the expense of success.)
- I will work with your designers if they know direct response; I prefer to work with mine.
- I will handle print/production. I do not mark up print. I charge for my time to manage the job to drop or publication, including press checks.
- I have resources for e-mail and web production if you don’t. Again, no mark-ups, I charge for my time.
Speaking of money...
If you are price shopping do not call me.
Talk about false savings. There’s nothing more expensive than weak copy built on bad strategy.
Now, don’t get me wrong.
Like you, I work hard and I like living well.
But here’s a “secret”—my biggest kick is NOT an exquisite bottle of wine or winter vacation to Bermuda.
I'm juiced by seeing sales skyrocket.
My greatest joy is in getting calls and emails from extremely happy clients.
(One just sent me a bottle of 2004 Dom Perignon because our launch was so much more successful than anyone imagined. Nice touch, that.)
Call me if you're success shopping. 707-331-4884.
Do You Like To Sell?
I do.
If you love to sell, perhaps you’ve spent a lifetime absorbing the collective teachings of all the great marketing and salesmen and women working today—many of the same people who have influenced me.
These are the household names for those of us who find anything less than writing to win a waste of time… Jay Abraham, Gary Bencivenga, Dan Kennedy, Brian Tracy, the late greats Herschell Gordon Lewis, Claude Hopkins and Joan Throckmorton, and many, many more who generously share their successes—and instructive failures—in direct response selling.
But here’s a curious thing…
MOST COPYWRITERS
Really HATE SELLING.
I'm serious.
Far too many view it as a way to make a living while they work on their "real" writing.
Many have a novel hidden away, or a screenplay, or whatever. There’s some tiny (or big) part of their brain that “writes for money,” but they secretly think it’s beneath them. They really want to be J. K. Rowling or selling stories to Vanity Fair.
There’s nothing wrong with that. (I’m writing a collection of essays…and have been for, oh, 20 years.)
Believe me, I admire any writer who wants to be J.K. Rowlings or The Atlantic’s James Fallows.
But if you need copy to sell, online or off, your business is on the line.
You MUST hire a copywriter who is passionate about SELLING YOUR PRODUCT.
They must believe that if you don’t eat, they don’t eat. They must know that their success is measured by your success.
Your copywriter must love to sell. And they must have the intellectual chops to be able to think strategically before they start typing.
It’s really that simple.
A Simple Way to Test Any Copywriter Who Says They Can Sell...
Ask them if they’ve sold face-to-face.
I have: disability insurance when I was in my early 20s. Going into people’s homes and selling them income protection plans.
Boy, was that an education. And it sure helped when I landed my first Chicago agency job and wrote nothing BUT insurance
I also sold classified advertising over the phone for the Des Moines Register and Tribune. “Seven lines for seven days for seven dollars” was the offer. (That dates me!)
It worked. And it was FUN to close one person after another after another. (I earned a lot of bonuses, like enough tickets to take my family to Ringling Brothers & Barnum & Bailey Circus... hey...a simpler time, to be sure... but I was proud of that!)
Selling face to face and on the phone was my first, best education in direct marketing.
Every check I've ever cashed was drawn from this "reality bank account": people listen to one (and only one) channel, radio WII-FM (What’s In It For Me).
If YOU are not tuned into their station, well… game over.
If you are dialed in, you can unleash the most powerful marketing channel in the history of the planet.
You see, the unmatched power in direct response (online or conventional print) is LEVERAGE. Instead of talking to one person at a time, I may be taking your sales message to 150,000…or a million. Or millions upon millions.
It’s a rush..
Now, you may be an entrepreneur who doesn't feel comfortable selling in print.
That’s good for me. It’s my meat and drink. I can sell for you and enjoy doing it.
Or maybe you're a great writer but the volume is greater than the hours in a day.
Whatever your situation, you need a strategy that works and copy that sells.
Tired of Paying Good Money for Bad Copy
that Doesn’t Even Get a Dead Cat Bounce?
If you're sick of throwing good money after bad, then it's time to invest in a copywriter with a proven track record…
…someone who is as excited about making YOU money as you are. Someone who…
- ... will laser-focus on your “sweet spot”—the people who will buy from you over and over again;
- ... has the experience and insight to suggest new products and reinvent your offer for absolutely explosive success;
- ... is tenacious about understanding the market and THINKING proactively for marketing success… focusing on the important, not the urgent;
- ... can fast track a project and get it done like no one else;
- ,,, is hyper-focused on creating urgency for bankable results;
- ... is relentless on refining the sales process to grease the skids so your prospect automatically ends up saying "yes".
Imagine how much happier you will be when you work with a professional who specializes in out-thinking and out-writing your competition.
Sure, you can go with the copywriting wannabes. Tons of online programs are churning them out.
Just make sure they have real results to show you. (And be sure to ask them if they've ever sold face-to-face...)
Or you can hire a professional who has produced result after result after result for some of the leading names in American busines (and a lot of great small companies, too!).
The only thing I demand is that you be serious about making money.
- No B.S.
- Ego checked at the door.
- A passion for warp-speed results.
Probably.
Since my first job as writing copy for a famous (now defunct) Chicago publishing house, I've written successfully for everything from fundraising for basset hounds and children’s choruses, Forex, stocks, technical trading...
... Discover Card, tons of name-brand (and branded) credit cards, ice cream, real estate, education, ATM cards…
… alternative health, Christian magazines and a world-renown seminaries, collector’s plates, insurance (life, health, AD&D, professional liability—you name it)…cell phones…
... The Nation Magazine, even Iowa's Palmer School of Chiropractic.
So, yes... like any accomplished direct response copywriter, I likely do have winning results in your industry…
However, I’ve focused my practice to just 3 specialty fields: financial (broadly), magazines, and online learning/coaching.
The reason is simple: I know what I like to do.
So, baring fairly special circumstances (like abandoned and abused dogs and wineries), I focus on financial services (broadly--retirement income, annuities, stocks, options, Forex, biz-op and real estate), magazine/newsletter subscriptions, and information marketing/online learning including coaching.
So, You're Still Reading…
That means you are serious about making money.
The only thing left for you to do is get the ball rolling by calling me at 707-331-4884 or emailing me leapiercedirect@yahoo.com, to requesting a free consultation.
I’ll do the rest.
So--request your FREE consultation by calling or emailing me.
I look forward to showing you the difference between a mere order-taker and a marketing thinker/strategist who writes copy that actually sells.
You’ll discover the difference immediately. In fact, I had one client who said, “Lea, I’ve interviewed 11 writers and you are so far and above the rest it’s not even funny.”
You see, Henry Ford had it right. Thinking is the hardest work of all. I know your brain is not on vacation… but I'll bet that you’re probably so darned busy you don’t have time to think, much less write your own copy.
You want success. You’ve come to the right place.
Fair Warning
My “take no prisoners, no-holds-barred" approach isn’t for everyone.
I write to win.
If you won't settle for less, I want to talk with you. We have a lot in common.
If you’re looking for an employee mentality (without paying benefits, no less), please don’t call me.
If you’re looking for copy by the pound—for God’s sake, don’t call me.
On the other hand, if you value performance and need breakthrough thinking to separate you from your competitors...
...if you’ve wasted a ton of money on pretenders and BS artists and you are done—then we’ll get along great.
Start Today. Risk-Free
Just pick up your phone and give me a call at 707-571-7583.
Or e-mail me at leapiercedirect@yahoo.com
We’ll make an appointment to talk about your business challenges. (So I don't waste your time, I'll probably ask to see your existing marketing materials before we talk. I’ll also look at your website and e-commerce.)
I’ll freely share with you the opportunities I see. No matter how far in the weeds you feel, believe me: There is no marketing challenge that isn't an opportunity.
Chances are very good that we’ll see what’s missing from your game plan. Or why your current copy is a flop. Or how your offer can be changed to turbo-charge results.
Get ready to record our conversation or speed-write notes.
If you and I decide we’re a fit, I’ll send you a memo recapping the high points.
It will be the beginning of the battle plan. And a new level of results for you.
How will the conversation go? Something like this:
- I’ll want to go deep about your business; your place of greatest frustration; what’s been working; and what’s not; competition (pesky, that).
- New product? Cool. Tell me all the marketing thinking behind the launch. I’ve specialized in new product launch and re-launch my entire career. LOVE IT. Nothing better than starting out right with powerful strategy and perfectly fitted copy—like a new suit from Saville Row.
- What are your goals? I mean your REAL goals? Short term and long term.
We’ll have a lot of fun talking.
I’m an expert on how to use direct response to get you where you want to be. My entire professional career has been exclusively direct response strategy, copy, and creative direction.
Put it all together, and it’s a real confidence builder. You’ll probably feel relieved that, FINALLY, you've found someone who cares as much about your success as you do.
Once we’re done, I’ll recommend solutions and an action plan, deliverables and deadlines.
It will likely be the fastest hour or so you've ever spent!
You’ll quickly see how easy it is to start getting results...whether through your website, direct mail, a print ad, a Google Adwords campaign...whatever tactics the strategy calls for.
And I won’t sell you services you don’t need. If your strategy is strong and your USP is sound and all you need is new life pumped into your copy, that’s what I’ll recommend.
If I honestly don't think I can help you, I'll tell you that, too.
You see, my goal is success. Like my friend Denny Hatch (the Dean of Direct Marketing, co-founder of Target Marketing with his wife Peggy) says, I’m perfectly content to “steal smart” if that’s the best strategy. And tell you, honestly, if I'm not a good fit.
I aim always to be an honest broker of information and advice.
Here's Why Calling Me Is A Slam-Dunk Decision...
You risk nothing
The first consultation is free.
But before you ask for your free consultation… Take a look at a few of my wins:
- Developed concept and all copy (print and online) to re-launch of The Nation magazine, including the best-performing email they ever used, with a nearly 30% open rate
- Doubled subscribers in 3 months to a trading advisory service by developing a new product and offer
- Doubled sales of online financial newsletter product with new concept and new copy
- Achieved 700% ROI on a recent not-for-profit annual appeal/membership drive
That's the tip of the iceberg.
So…if you want to make more money and make it at warp speed,
Call or e-mail and let's talk.
Yours for greater profits through sharper thinking,
The 15-Point Plan
To Launch (Or Re-launch) A Product in 30 Days or Less Using a Consulting Strategist/Copywriter
(If you LOVE committees and meetings,you will DESPISE this action plan.)
FREE BONUS DOWNLOAD: “The 7-Sentence Marketing Plan”
(I didn’t write it, but it’s a great tool)
Lea, Send me the White Paper!
To Launch (Or Re-launch) A Product in 30 Days or Less Using a Consulting Strategist/Copywriter
(If you LOVE committees and meetings,you will DESPISE this action plan.)
FREE BONUS DOWNLOAD: “The 7-Sentence Marketing Plan”
(I didn’t write it, but it’s a great tool)
Lea, Send me the White Paper!
P.P.S. WANT MORE PROOF of the marketing edge I bring?
Dan Kennedy's 2007 Ultimate Marketing Plan Winner--In my opinion, the greatest marketing strategist/copywriter working today—aside from Jay Abraham—is Dan Kennedy. I was a winner in his 2007 Ultimate Marketing Plan competition with my battle plan for a company I launched in 2006 called Wine Competition Management. (That’s another huge success story…the long and short is that we “niched the niche” and turned the wine industry on its ear. I was written up in the Wall Street Journal and Decanter Magazine…and every other major industry publication. AP did a story on us that went worldwide.)
P.P.P.S. I always on the lookout for the next high-growth company I can “ride the rocket” with. If that sounds like you (or that's what you aspire to achieve), please call me.
In a few minutes I can (a) tell you if I’m the right person to help and (b) uncover 1-3 things you ARE NOT DOING that will make you money. If you like what you hear, we can talk schedule. Feel free to email me.
P.P.P.P.S. It bears repeating: Because of my workload, I must limit free consultations to one a week. Call today and I’ll give you the next available slot. Like you, I have just 24 hours in a day. Unlike some "big name" consultant/copywriters, I DO NOT subcontract thinking, strategy, or copywriting. I do it all myself—no junior copywriters, no rewriting some “C” level copywriter’s first draft (that happens a lot, you know).
I also do all my own research. (It is an absurd notion to subcontract this part of the critical thinking phase of developing winning concepts/copy.)
So…if you want to benefit from my “take no prisoners” approach to killing your competition and banking every dollar you possibly can, call now before you have to wait 2, 3, even 4 months for your free consult.
The sooner you contact me to ratchet up your strategy, the faster we’ll celebrate explosive growth and profits!
Call now!
Privacy Policy:
I defend your privacy because I ferociously protect my own. I will never sell, barter, or rent your e-mail address to any third party.
Copyright © 2024 | LEA PIERCE DIRECT MARKETING | All Rights Reserved
Dan Kennedy's 2007 Ultimate Marketing Plan Winner--In my opinion, the greatest marketing strategist/copywriter working today—aside from Jay Abraham—is Dan Kennedy. I was a winner in his 2007 Ultimate Marketing Plan competition with my battle plan for a company I launched in 2006 called Wine Competition Management. (That’s another huge success story…the long and short is that we “niched the niche” and turned the wine industry on its ear. I was written up in the Wall Street Journal and Decanter Magazine…and every other major industry publication. AP did a story on us that went worldwide.)
P.P.P.S. I always on the lookout for the next high-growth company I can “ride the rocket” with. If that sounds like you (or that's what you aspire to achieve), please call me.
In a few minutes I can (a) tell you if I’m the right person to help and (b) uncover 1-3 things you ARE NOT DOING that will make you money. If you like what you hear, we can talk schedule. Feel free to email me.
P.P.P.P.S. It bears repeating: Because of my workload, I must limit free consultations to one a week. Call today and I’ll give you the next available slot. Like you, I have just 24 hours in a day. Unlike some "big name" consultant/copywriters, I DO NOT subcontract thinking, strategy, or copywriting. I do it all myself—no junior copywriters, no rewriting some “C” level copywriter’s first draft (that happens a lot, you know).
I also do all my own research. (It is an absurd notion to subcontract this part of the critical thinking phase of developing winning concepts/copy.)
So…if you want to benefit from my “take no prisoners” approach to killing your competition and banking every dollar you possibly can, call now before you have to wait 2, 3, even 4 months for your free consult.
The sooner you contact me to ratchet up your strategy, the faster we’ll celebrate explosive growth and profits!
Call now!
Privacy Policy:
I defend your privacy because I ferociously protect my own. I will never sell, barter, or rent your e-mail address to any third party.
Copyright © 2024 | LEA PIERCE DIRECT MARKETING | All Rights Reserved