Portfolio
Here are a few winning projects that I'm especially proud of. For samples for specific industries, channels, social media, etc. please email me at leapiercedirect@yahoo.com.
This is my Echo-Award winning long-copy package for Sammons Retirement Solutions, Inc. (SRS). It won in 2 categories, copywriting and marketing. (The Echo Awards are international in scope and are the highest professional honor available to direct marketers.)
The purpose of the package was to get more registered financial reps to call and learn more about the products SRS offers. The package resulted in multi-million dollar new business for SRS from one dimensional mailing that included a free package of brown M&Ms. The story stressed SRS's attention to details--critical for any registered rep's success.
This is my Echo-Award winning long-copy package for Sammons Retirement Solutions, Inc. (SRS). It won in 2 categories, copywriting and marketing. (The Echo Awards are international in scope and are the highest professional honor available to direct marketers.)
The purpose of the package was to get more registered financial reps to call and learn more about the products SRS offers. The package resulted in multi-million dollar new business for SRS from one dimensional mailing that included a free package of brown M&Ms. The story stressed SRS's attention to details--critical for any registered rep's success.
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The following are samples of blog posts and articles written for trade magazines. The blog post is for a consumer-facing direct marketing company.
The two byline articles were for a financial services company.
The two byline articles were for a financial services company.
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$4 Million in Revenue in 8 Months--$1.2M from Email
Following are 3 of nearly 200 emails I creative directed, wrote, or helped write as National Fundraising Director for the Jill Stein for President Campaign in 2016. Each email raised in excess of $50,000 in 24 hours or less. All told, the email fundraising campaign for Stein raised $1.2M in six months, with a total of nearly $4M from all sources, nearly 300% more than the original anticipated revenue of $1.7M, and 400% more than the 2012 cycle. I was the architect and one of the principle writers of that success. I directed a 2-person team. All emails were optimized for mobile.
Following are 3 of nearly 200 emails I creative directed, wrote, or helped write as National Fundraising Director for the Jill Stein for President Campaign in 2016. Each email raised in excess of $50,000 in 24 hours or less. All told, the email fundraising campaign for Stein raised $1.2M in six months, with a total of nearly $4M from all sources, nearly 300% more than the original anticipated revenue of $1.7M, and 400% more than the 2012 cycle. I was the architect and one of the principle writers of that success. I directed a 2-person team. All emails were optimized for mobile.
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